CASE STUDY · PRODUCT LAUNCH
THE CHALLENGE
A successful wholesale launch requires more than a single advertisement. The campaign needed a coordinated creative system capable of introducing the product, educating dealers, supporting sales representatives, creating awareness, and maintaining consistent messaging across multiple channels.
One Launch. Multiple Touchpoints.
Campaign Strategy
Developed the positioning, launch messaging, promotional direction, and rollout structure.
Creative System
Built a recognizable visual system that can scale across multiple campaign formats.
Dealer Marketing
Created B2B communication designed to introduce products, promotions, flavors, strengths, and ordering opportunities.
Sales Enablement
Equipped the sales team with campaign graphics, product information, promotional materials, and digital assets.
THE WORK
Built to Perform Across Every Touchpoint.
PRODUCT LAUNCH HERO CREATIVE
EMAIL CAMPAIGN
PROMOTIONAL GRAPHICS
PRODUCT FEATURE GRAPHICS
SALES MATERIAL
FLAVOR/ PRODUCT LINEUP
WEBSITE/DIGITAL BANNERS
MOBILE MARKETING MATERIALS
01 Strategy
02 Positioning
03 Creative Direction
04 Asset Production
05 Dealer Activation
06 Ongoing Campaign Support
THE IMPACT
MULTI-CHANNEL
Creative developed across email, digital, promotional, and sales channels.
B2B FOCUSED
Messaging built specifically for wholesale buyers and dealer engagement.
BUILT TO SCALE
A creative system designed to support ongoing promotions, product updates, and future campaigns.
What We Delivered
Launch Strategy · Campaign Creative · Product Graphics · B2B Email Campaigns · Dealer Promotions · Sales Materials · Website Assets · Digital Marketing · Campaign Messaging · Ongoing Creative Support